Online Course Project
Immigration to Canada
With Terry Ferreira
By
Eduardo Machado
Thalys Baiao
Fellipe Viana
Project Overview
Vision Statement
Create a high-quality, evergreen online course offering accurate and essential immigration guidance, while leveraging Terry Ferreira’s authority within the Brazilian community to establish a foothold in the info-product market.
Format
High-quality production for professional and visually engaging content.
Masterclass-style video lessons covering key immigration pathways, strategies, and tips.
Target Audience
Brazilians seeking immigration opportunities, especially during Brazil’s challenging economic and social climate.
Viability
Market
Economic instability and social challenges in Brazil are driving emigration, with Canada as a top destination. Also, frequent changes in Canadian immigration policies make it increasingly difficult for individuals to navigate the process, creating high demand for expert guidance.
Competitive Edge
The evergreen product model ensures the course remains relevant and continuously available for purchase.
Terry Ferreira’s experience and established authority within the Brazilian community provide unparalleled trust and credibility.
Terry Ferreira
Expert
- Define the overall course structure and learning objectives
- Break down complex immigration topics into clear, digestible modules
- Write detailed scripts for all video lessons
- Develop case studies or real-life examples to make the content relatable
- Act as the presenter for all video lessons, bringing expertise and authority to the course
- Be actively involved in promoting the course, aligning it with his professional image
- Participate in YouTube podcasts and interviews to promote the course
- Share insights and updates on his professional social media channels
- Use his network to facilitate collaborations with influencers and podcasters within the Brazilian community
- Regularly review and update materials to maintain relevance and accuracy
- Review and approve all course materials, including videos, graphics, and resources
Thalys Baiao
Productor
- Work with Terry Ferreira to schedule and organize filming sessions
- Develop a detailed production plan, including required equipment, locations, and timelines
- Provide suggestions for enhancing visual storytelling and maintaining audience engagement
- Design and set up the filming environment to ensure it aligns with the course’s professional tone
- Direct on-set activities to ensure smooth and efficient shoots
- Edit raw footage to create polished video lessons, ensuring a seamless flow of content
- Add transitions, text overlays, and graphics to enhance the educational value and visual appeal
- Ensure all videos meet professional production standards before final approval
- Be available for re-edits or new content production as needed for future updates to the course
Eduardo Machado
Web Designer
- Design course landing page
- Optimize the site for performance, speed, and mobile compatibility
- Set up and customize the Learning Management System
- Ensure a seamless user experience (UX) and intuitive navigation
- Design the course logo, consistent with Terry Ferreira’s branding
- Develop a cohesive visual style for the course materials and platform
- Design custom illustrations or infographics to complement course content
- Design of banners, icons, and promotional graphics
- Ensure all materials adhere to the visual identity
- Design ads for social media campaigns (Meta, Google, Instagram)
- Create graphics for blog posts, email campaigns, and YouTube thumbnails
- Regularly test the platform to identify and resolve design or functional issues
- Ensure all design elements align with the course’s sophisticated and professional tone
Fellipe Viana
Full Stack Marketer
- Develop a comprehensive marketing strategy tailored to the Brazilian audience
- Identify key advertising channels (Meta, Google, and YouTube) to maximize reach and engagement
- Analyze demographics, behavior, and interests of potential buyers
- egment the audience to create personalized marketing messages and ads
- Study competing info-products to identify gaps and opportunities in the market
- Develop high-converting ad variations for A/B testing
- Monitor ad spending and optimize campaigns to reduce costs and increase conversions
- Use analytics tools to track campaign performance and gather insights
- Adjust campaigns based on data to improve click-through rates (CTR), conversions, and engagement
- Create unique discount coupons for partners, offering commission-based earnings for each sale
- Create and implement automated funnels for lead generation, nurturing, and conversions
- Integrate tools like CRM systems, email marketing platforms, and analytics dashboards to streamline processes
- Identify and develop strategies for upselling premium packages or additional services
- Provide regular reports to the team with actionable insights
- Partner with Terry Ferreira to ensure messaging aligns with his brand and expertise
Financial Overview
Investment
The project will be financed by Terry Ferreira, with the exact budget amount determined and approved by him before the project begins.
The remaining team members will invest in the project through diligent and professional work in their respective fields, ensuring high-quality deliverables and a successful execution of the project.
Investment allocation
Marketing
Ads, influencers.
Contingency Fund
Operational Costs
Platform, tools like CRM, Typeform and AI boots.
Nothing
Content Production
Set Location: Selecting and preparing a professional environment for filming to align with the course’s sophisticated tone.
Equipment: High-quality cameras, lighting, microphones, and other technical tools needed for professional-grade video production.
Video Production Team: Ensuring skilled personnel for filming, directing, and editing (if needed).
Revenue Sharing Model
The revenue-sharing model for the online course project is designed to fairly distribute earnings while recognizing Terry Ferreira’s role as the primary investor. The structure is as follows:
Terry Ferreira
As the financial backer of the project, Terry will receive 70% of the net revenue, after covering the monthly operational costs.
Remaining Team Members
The remaining 30% of the net revenue will be equally divided among Eduardo Machado, Thales Baião, and Felipe Vianna, reflecting their professional contributions to the project’s success.
70%
Marketing Strategies
Investment
Once the product is fully developed and the ideal target audience (Persona) is clearly defined, we will start investing in paid traffic to sell to cold audiences (those unfamiliar with Terry Ferreira). This strategy will help expand our client base and set up a foundation for future sales using a sales funnel approach.
Steps for Scaling with Paid Traffic
Testing Phase
Launch initial campaigns with a testing budget aligned with the expert (recommended: 10x the product’s ticket price).
Evaluate ad performance and the metrics of the sales page (conversion rate, bounce rate, etc.)
Analyzing Metrics
Focus on determining the CPA (Cost Per Acquisition) for each customer.
For example:
If testing results in a CPA of R$70 for a product priced at R$299 we can estimate how much to invest in paid traffic to achieve a specific revenue goal.
Nothing
Scaling
Gradually increase the ad budget once the CPA is optimized and stable.
Use insights from the funnel to upsell or cross-sell additional products/services to customers who purchased the initial offering.
Planning Tools
Use spreadsheets for budget planning and detailed projections
Monetizing Terry’s Audience Base
We will implement specific strategies to leverage Terry’s existing audience base for monetization, differentiating communication for engaged and cold audiences.
Paid Traffic Strategy
Create targeted ads for Terry’s followers and those who already engage with his content.
Use tailored messaging to resonate with these audiences, emphasizing their familiarity with Terry.
Organic Strategy
Run sequences of Instagram Stories with strong CTAs (Call-to-Action) encouraging followers to purchase the product.
Engage with Terry’s daily content consumers who already trust his expertise.
Authority-Based Marketing
Highlight Terry’s extensive career in immigration consulting in Toronto and the GTA.
Emphasize his deep connection with the Brazilian community in Canada and abroad.
Partnerships
Collaborate with influencers and podcasters, offering unique discount coupons for their audiences.
Provide commission-based earnings for every sale made using their coupon codes, incentivizing long-term partnerships.
Primary Channels
Paid ads on Meta and Google targeting Brazilians searching for immigration guidance.
Content marketing via blogs, YouTube videos, and email campaigns to build trust and nurture leads.
Podcasts and YouTube Presence
Feature Terry on YouTube podcasts, leveraging his network within the Brazilian community.
Discuss immigration trends, policy changes, and success stories to engage potential buyers.
TFA Client Base
Utilize Terry Ferreira’s existing client base at TFA as a key promotional resource.
Encourage clients to recommend the course to their friends and families who may be interested in immigrating to Canada.
Offer referral incentives or special discounts for TFA clients to enhance word-of-mouth promotion.
Positive Impact on Offline Business
Complementary Nature
The course is designed to cover only basic immigration information and will not compete with Terry’s offline consulting business. Instead, it introduces potential clients to his expertise and builds trust.
Lead Generation
Course participants who need detailed, personalized assistance are likely to seek Terry’s consulting services for advanced support.
Efficiency
By addressing common questions in the course, Terry can focus his consulting time on more complex and lucrative cases.
Increased Credibility
The course reinforces Terry’s reputation as a trusted authority, making his offline services even more desirable.
Cross-Promotion
Promote the consulting business within the course, creating a seamless sales funnel.
Long-Term Vision
Scalability
Scalability is a critical factor in ensuring the long-term success and growth of the online course project. By designing the course and its ecosystem to be adaptable and expandable, the project can reach new audiences, generate additional revenue streams, and remain relevant over time.
Expansion
Develop follow-up courses that delve deeper into specialized immigration pathways (e.g., business immigration, provincial nominee programs).
Create courses on settlement guidance, including housing, job searching, and cultural adaptation for newcomers.
Create courses on Offer resources on study-to-PR pathways, targeted at international students. guidance, including housing, job searching, and cultural adaptation for newcomers.
Translate the course into other languages (e.g., Spanish, French, Mandarin) to reach global audiences interested in immigrating to Canada.
Offer subscription-based access to exclusive content, such as live Q&A sessions with Terry or regular immigration updates.
